Juste a little
more about us
Juste was hatched back in 2013 from an idea that good food does not need to carry a premium price tag. We know - bucking the trend right? On top of this, we believed that if we couldn't produce our affordable coconut water without being fair to our producers by way of payment and conditions, we simply wouldn't do it.
Launching in mid-2016, we have succeeded in delivering on our founding motivations, producing a fair, affordable, healthy, conscious, tasty-as-hell, kick-ass coconut water. We can’t wait to tell the world about it!
Probably even more exciting is building towards our cause. Like many social enterprises before us, helping the community was integral to our very existence. That’s why we decided to start the process towards making those most in need our shareholders. Very soon, Juste will officially become not-for-profit, as we look to aiding the fight against poverty and food security in Australia and abroad. That is definitely something worth jumping around for!
When everyone is happy, anything is truly possible. Welcome to Juste